Corporate sponsors are pulling out left and right
Three brands left Sustainability Systems this week. One of them was a soda company. They took the giant can.
Pad 39, EarthWhen your rocket gets sabotaged, people stop buying ads on it. That was the lesson for Sustainability Systems this week.
First the soda brand. Then the shoe brand. Then a company that sells reusable straws, which hurt more than the other two combined.
We're a sustainable brand. We don't think it's sustainable to be on a rocket that's in pieces.
Sustainability Systems says it will be fine. It still has one rocket. It still has fans. It still has, as of press time, a 30-foot inflatable soda can that nobody came back for.
